Creating the path to Commercial Excellence
Our Approach
method
It’s not just what you want to achieve; it’s also how you get there. Commerzial’s four principles of engagement secure a successful commercial transformation
Biggest Challenge
Our Services
skills
We help your company increase revenue and earnings by optimizing the commercial skills
Our Case Stories
NEC Display Systems EMEA
NEC Increased its Gross Profit by 2 percent
and increased its ROI by a factor of 10
GN Hearing
Implement a successful value-based sales program
that is managed globally but executed locally
Vertiv EMEA Sales transformation
Go-to-market implementation
Sales transformation across the EMEA organisation
NJ Flensborg has +20 years’ experience in sales and leadership from his work as a manager in various departments for several international companies. He now works as Managing Partner.
Expertise
NJ Flensborg tirelessly helps create the path to sales excellence for large international sales organisations. He is a skilled leadership coach, sales trainer, and facilitator of complex business processes with a particular focus on improving their commercial skills, processes, systems, and culture across countries. In his spare time, NJ likes to think of new ways of optimising global channel and partner sales organisations.
Industries
IT/tech, professional services, manufacturing, electronics
Michael is a true Commerzial excellence disciple with a long track record for accelerating the growth and profitability for the customers he is working for. His results have earned him a reputation as a true authority on all aspects of the sales discipline.
Expertise
During his career, Michael has gained extensive experience in developing and driving commercial programmes. He has developed a wide range of sales and market toolboxes and secured the execution and implementation of initiatives on both a local and international scale. Additionally, he possesses operational expertise in sales management and business development.
Industry Experience
Life science, manufacturing, technology, professional services, medical devices, electronics.
Orcun Kuyucuoglu has both commercial execution and management consultancy expertise built upon 15+ years of experience. He has led C-Level strategy, business operations, and technology projects both as a doer and consultant at local and international markets.
Expertise
He performed roles mainly in commercial functions such as sales, marketing, and business development at B2B companies that generate revenues from products, services and online platforms. Strategic marketing, B2B Sales execution & excellence, sales enablement, CRM and change management are his core capabilities in commercial excellence field. He has delivered 40+ projects in his career. Additionally, he supports start-up eco-system as a mentor.
Industries
Automotive, Industrial products, Logistics, Durable and Consumer Goods
With 8+ years of experience, Melis works where business and systems meet – bringing a business-first lens to system transformations.
Expertise
Her focus is on business-led system transformations: identifying and translating business needs into solution design and supporting implementation and adoption so solutions deliver impact in real work and global commercial systems remain usable, scalable and relevant long-term.
Industries
FMCG, Durable Goods, Service Businesses
Zeynep is passionate about helping organizations design and implement commercial systems, focusing on business needs rather than system competencies. Zeynep has dedicated more than 10 years to business led system transformations.
Expertise
Expertise – Zeynep has developed a comprehensive understanding of defining business and functional requirements, designing, implementing and sustaining global commercial systems. Combining her business and technical experience has given Zeynep unique insight into how to bridge business and technology teams and build the system that meets business requirements.
Industries
FMCG, Durable Goods, Service Businesses
Yngve has 10+ years as management consultant and 10+ years in leading operational roles in Commercial Excellence, Strategy and Communications. This blend of consultancy and operational experience makes Yngve well placed to always deliver tangible solutions and advice which can be easily converted into practice.
Expertise
Yngve thrives in taking organisations through large commercial and strategic transformations. He believes that when doing sizable development programs, there must be just as much weight put into how a programme is carried out as what the programme consists of, emphasizing people engagement through blended techniques and effective communications. Yngve has a strong cross-cultural understanding having delivered commercial excellence programmes in all continents of the world (except Antarctica) adapting his messaging and facilitation style to suit the audience.
Industries
HVAC (manufacturing), Energy, Finance
Tolga is passionate about making a positive impact by aligning business growth with sustainability. He believes that businesses play a critical role in solving the world’s environmental challenges-and that commercial success and sustainability must go hand in hand. With a background in Industrial Engineering from the Technical University of Denmark and experience in Commercial Excellence, strategy, and sustainability, he helps companies build future-ready business models.Trilingual and internationally educated, he brings a global mindset to every client initiative. His focus is on integrating sustainability into commercial strategies – decoupling growth from environmental impact and turning sustainability into both a competitive advantage and a fundamental value driver.He has led global maturity assessments, driven the integration of sustainability into new product portfolio governance and decision-making in the chemical industry, and supported global cross-functional change programs —always with the goal of turning sustainability into a strategic growth driver.
Expertise
Commercial Excellence, Sustainability Strategy, New Product Development, Value Chain Decarbonization, Cross-Functional Change
Industry Experience
Automotive, Chemical, Life Safety
Diana S. Nour El Din
Commercial Excellence Advisor
Email: dsn@commerzial.com
Tel.: + 49 160 963 44633
Diana is passionate about helping technology-driven businesses expand and transform their commercial approach. She supports leaders in driving growth through innovative Go-to-Market strategies, effective ecosystem management and commercial excellence. With a strategic mindset and a collaborative style, she focuses on creating sustainable, customer-focused results.
Expertise
With more than 15 years in international leadership roles, Diana has scaled businesses by refining sales and marketing strategies, building strong partner ecosystems, and leading sales transformation initiatives. As a Commercial Excellence Consultant, she helps organizations embed effective processes and behaviors that accelerate growth and strengthen customer satisfaction.
Industries
IT & Technology, Mining, Manufacturing, Security
Peter Bjørnskov-Johansen
Commercial Excellence Advisor
Email: pbj@commerzial.com
Tel.: + 45 2049 1713
Peter has +25 years of leadership experience from various large companies and SME, driving commercial optimizations within Sales, Customer Service, Go to market and Marketing. Peter is a strong analytical strategist – always with a focus on operational execution to achieve key targets.
Expertise
During almost 30 years, Peter has led commercial innovations both in his leadership roles and in internal consultancy projects. Within his roles, Peter has built up Commercial Excellence programs spanning from B2B implementation across 15+ international markets to B2C sales and service transformation within both retail chain and specialty online B2C. With a broad experience in analyzing and formulating strategy and create impactful projects for commercial organizations, Peter is driven by own engagement in driving strong aptitude and new competencies within the execution teams.
Peter is a certified mentor and passionate about developing people to deliver at their max.
Industries
Private Health Care; Pharmaceutical and MedTech.
Peter Schønheyder-Vitek
Commercial Excellence Advisor
Email: psv@commerzial.com
Tel.: +45 22 91 21 63
Peter brings a strong track record from both global and local commercial leadership roles, where he has driven impact across commercial strategy, business planning, and multi-entity transformations. With an entrepreneurial mindset and a blend of commercial insights, financial acumen, and partnership focus, Peter navigates complexity to unlock value and deliver results.
Expertise
Peter has developed a comprehensive understanding of how to lead, design, and implement commercial strategies that drive measurable impact. His approach combines deep market insight with practical execution skills, enabling clients to collaborate effectively, challenge the status quo, and turn ambition into action. Peter’s focus on sustainable impact ensures lasting value creation across the P&L, the business, and society.
Industries
Technology, Commercial Services, Multi-Entity Enterprises
Frans is passionate about helping sales organizations create lasting change. With a background in finance and analytics, Frans has dedicated the last 7 years to excellence and transformation in B2B sales, both in HQ executive roles and in local sales subsidiary leadership and frontline roles.
Expertise
Expertise – Frans has developed a comprehensive understanding of how to lead, develop and implement commercial best practices within the discipline of Commercial Excellence. Combining his global and local experience has given Frans unique insight into how to structure, manage, train, and motivate to create lasting commercial change within a B2B environment.
Industries
Medtech, Life Sciences and Real Estate
Karsten has +15 years leadership experience from various large companies combined with +10 years of consultant experience, where the strengths are around Commercial excellence topics such as Sales Excellence, Sales Management, Go to market strategies and Improved customer experiences.
Expertise
During the last 25 years Karsten has been standing in front of more than 10.000 leaders and Salespeople facilitating workshops, training modules and executive classes as well as motivational speeches to improve behavior that will lead to better commercial results. Karsten is known as a very strong facilitator who involves his audience with both questions, tools and provocative examples from the everyday life of an employee in most companies combined with observations of “what not to do”. The unique combination of “feet on the ground” experience from various sales manager roles and the extensive commercial toolbox creates the perfect platform for increasing performance and improve behavior.
Industries
Transportation, Real estate, financial sector and Professional service
Ersin brings over a decade of experience in business transformation and commercial excellence. He is driven by helping organizations to create substantial value and growth.
Expertise
Ersin has a proven record in helping multinational B2B organisations define, prioritise and execute a set of necessary actions to capture value in revenue growth, operational efficiency and customer satisfaction. He specializes in shaping business and operations strategies, formulating enterprise-wide improvement initiatives, and developing implementation roadmaps for business-winning solutions. He has led global sales transformation programs for frontline sales and account management teams to streamline the overall lead-to-cash cycle. Having conducted comprehensive market analyses, Ersin has been instrumental in guiding international clients to identify and capitalize on new market growth opportunities.
Industry
Telecommunications, ICT, Pharmaceuticals, FMCG, Utilities, and Infrastructure.
Caspar’s experience is that “people do not change because they are told to – but because they want to”. Facilitating “the will to create real impact” is key for result realisation. Caspar is highly motivated by assisting companies to reach “unrealistic” goals, leaving behind an ever-performing culture and structure.
Expertise
Over the last 20 years Caspars has assisted companies to collectively agree on ambitious goals, formulated winning plans, designed breakthrough processes, tools and structures, and most importantly coached leaders and organizations to realize their goals. Caspar has conducted +50 Sales Strategy Development and Execution Programs, conducted performance coaching with +250 leaders and implemented Commercial Excellence improvements in well-known global companies with a result track record he would be more than happy to share.
Industries
Finance, construction, manufacturing, transportation, energy, and IT/Tech
Charlotte is driven by helping B2B sales organizations improve how they sell and manage their people and operations. She assists sales directors, managers and reps achieve their goals in a structured, methodological and proven manner. Through tested tools and approaches she support leaders in facilitating change and achieve profitable growth.
Expertise
Over the past 14 years, Charlotte has helped more than 65 sales organizations improve their sales processes, tools and governance structures. She manages change projects and act as subject matter specialist when designing processes and tools, and she also facilitates learning and implementation activities. Helping sales leaders create behavioral changes in their organization to improve effectiveness and employee satisfaction is the favorite part of Charlotte’s job!
Industry experience
Manufacturing, transportation, energy and pharma.
Global Reach